Valentine's Day By the Numbers

Almost $20 billion is spent on Valentine's Day gifts and dinners. Where does it go? Let's break it down.

Valentines-Day-By-the-Numbers

Valentine's Day, the third-largest consumer holiday in the U.S., is celebrated in different ways. Some buy candy, jewelry and flowers for a significant other, while others treat themselves. It all adds up to almost $20 billion spent on gifts and dinners on that special day. Let's break it down.

Couple as a heart

55% of adults celebrate Valentine's Day

$144 spent per person

Couple sharing candy

90% of people in relationships buy gifts for their significant others, including...

  • 58 million pounds of chocolate
  • 144 million greeting cards
  • 250 million roses
  • $3.7 billion spent on evenings out
Engagement ring

9 million marriage proposals are made on Valentine's Day